apple

According to Milward Brown, a WPP owned research company, Apple has topped its list of annual top 100 brand global list. The list called Brandz has seen the end of Google's four year supremacy on the top of the list, the spot which is now owned by Apple. Apple has an estimated increase of 84% in value to £93bn.

Apple has showed no signs of being hit by the recession, as it has a surge for its iphones desktops and laptops.

The technology giant made a net profit of $1.67bn (£1bn) in the three months to 26 September, up 47% on a year earlier. Sales rose 25% to $9.87bn.