Drupal SEO and Search Engine Marketing

Online Marketing + Search Engines = Search Engine Marketing Results from many surveys have established that more than 80% internet users use search engines to look for information.

What is Search Engine Marketing?

SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in Search Engine Result Pages (SERP).

According to the SEM Professional Organisation, the methods include:
  • Search engine optimization (SEO)
  • Paid placement
  • Contextual advertising
  • Paid inclusion

It is very necessary to have a clear strategy for SEM, so that your website can show up in the search engines for the relevant keywords from your website and bring you leads or sales.

What search engine marketing strategy should I use ?

If a mix of strategy is used, search engine marketing can bring lot of targeted customers to your website which can boost your business. This is as follows:

  1. Start with Search Engine Optimisation but it is mostly a long term strategy as the results take time to show up.
  2. You can also use Pay Per Click campaigns which if used in a right way, can start bringing you customers in half an hour. This completes crucial part of bringing the users/customers/sales/leads to your website.
  3. Once the visitor is on the website, it must be easy for them to find the information they want and do a desired action such as ‘Register on the website’ or ‘buy an item’ or ‘leave a comment’.
  4. If this is not happening you will need to do the Landing Page Optimisation coupled with implementation of web analytics.