What is Landing Page Optimisation?

LPO is an aspect of internet marketing which focuses on helping the user to make the most of the website webpage they are visiting.

This essentially utilises the fact that a visitor is on the website for a reason and the more the webpage in question helps them to achieve their goal, the more can be accomplished by the website.

In a nutshell, a landing page is the web page where the visitor has landed on your website while surfing the web. This really means taking the approach of granular level and attacking the things from ground up.

Can LPO bring in more business?

Take this scenario

A shop where there is only one way to get in and only one way to get out.

Knowing this before hand is very good as it can allow you to set the layout of the shop in a particular way.

In this way, you can put new items at the entrance and discounted items before the checkout, so that you stand a chance of making more business from that visit.

Same is not true with a website.

Your visitors decide within few seconds if they want to stay on your website or not, let alone doing business with you. LPO can make sure that your visitor is able to accomplish their goals more clearly and thus resulting in increase in your business.

Why LPO is important in SEM Strategy?

• The first thing to do is a use case analysis of the web pages to identify the ultimate goal of the page from the visitor point of view.
• For example, your services page should educates your customers about what you offer and if they chose to ‘buy a service’, the navigation structure of the website must be easy to facilitate this.
• You should also look at improving the accessibility and usability of the individual pages keeping all the pages consistent with the whole theme of the website.

Effectively, you can have a page with two different layouts which can be tested by many sets of visitors to find out which page works best.

How we can help you?

We can help you:

1. To do a preliminary check of your website and help you identify your web site goals.
2. To start LPO to increase the revenue from your website and increase your business in due course.