As the name suggests, it is an Internet marketing model in which you pay for a relevant keyword when a targeted visitor clicks on a sponsored search engine listings or an advertisement on somebody else website.

What is Pay Per Click?

PPC can bring business to your website; fast

The best method for visitors to search for information on the internet is search engine and about 80% of traffic is generated by this. Typically, if we look at Google, within 20 results on the whole page, 10 are sponsored.

The 10 links on the left are called organic listings and it is very difficult to rank for keywords in this section as the website numbers are ever increasing and there is a lot of competition. The 3 links on the top and 7-15 links on the right are PPC adverts.

Why PPC model is useful?

By using PPC model:

• You can bid for keywords relevant to your business and bring customers to your website.
• However these days the quality of the content on the page has started to determine how much you might end up paying for a keyword.
• Used properly, PPC can start bringing customers in as soon as 20 minutes after the whole thing is setup.
• The setup involves steps from creating the copy of the Ad to setting up the campaign by choosing the right audience and the timing for the ads to show.

Why it is important in SEM Strategy?

PPC campaigns should be a part of the overall strategy to bring traffic to the website and being able to get business from them.

This can sometimes lead to changes:

• In the layout or design of the website
• In the web page or even the website structure itself.

How we can help you?

We can help you:

• To do a preliminary check of your website and business
• To help you identify your target market
• We can then create a campaign to bring targeted customers to your website which will lead to increase in the revenue from it