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Steve Blake | Director | Eazi Systems Ltd.

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Search Engine Ranking's U.K.

The search engine rankings and market share in U.K. in december 2008.

1. www.google.co.uk 76.00%
2. www.google.com 14.32%
3. uk.search.yahoo.com 2.76%
4. www.live.com 2.01%

Source: Hitwise, December, 2008 - based on volume of searches.

Web: The New High Street

The first page of the search engines are the new high street as the traffic passing through them is huge.

Sometimes it is difficult to be on the first page for every keyword relevant to your business.

If that is the case use pay per click campaigns to your boost your business.

Search Engine Optimisation

Accessible content + search engine optimisation = higher search rankings

Why are the search engines so important?

In essence, the search engines act as very intelligent librarians who send spiders to look at the content and index the site according to relevant keywords and phrases.

SEO helps make websites search engine friendly. The result of that is that websites appear at the top of web search queries. SEO is the cheapest and more effective form of online marketing.

What SEO can do for you?

There is a very important slogan, "Location, Location, Location" which is used to show how much location is important for businesses. The same is true for your website. No matter how pretty your website is, if it is not found on the search engines, it will not serve any purpose to you.

Major benefits of SEO:

  • Increased visibility of your web page in search engines algorithm
  • Improve the probability of good results in major search engines such as Google, Yahoo and MSN
  • Increased traffic to your website, hence greater profits
  • Cost efficiency due to usable and accessible factors
  • Generation of qualified leads through enhanced content
  • Greater ‘Return on Investment’ as every webpage of your site becomes potential entry point from search engines

Accessible content has a secret benefit attached to the optimisation role that both the internal and external content puts your website at the heart of the search engines and makes then crawl quickly and efficiently. This enables your website to appear in the higher rankings within a very small period of time.

Increased Usability features such as extensive and usable keyword analysis, CSS layout, descriptive titles and Meta Tags and Alternative Text of the Images makes the content more search engine friendly.

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