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Steve Blake | Director | Eazi Systems Ltd.

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Eazi Systems

Project: Eazi Systems Ltd

Scope: Web Re-design, Advanced SEO & PPC Strategy & Management

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Social Media Marketing

Ask any marketer and they will tell you that the most important in a marketing campaign is the user profile. Correct knowledge of the target audience using their profiles can make or break a marketing campaign.

Online communities which are the major planks of social media are a treasure trove for these marketers. You have an audience which has already made a choice that they want to be there. For e.g. Users on a gardening community website are already interested in gardening.

Types of Social Media Marketing

Social media marketing can be done in 3 ways:

  1. Using the reach of online communities
    (e.g. a community website which relates to your company products.)
  2. Using the social media tools
    (e.g. to use interaction tools such as comments and social bookmarks to increase user participation.)
  3. Creating your own community
    (e.g. to build a community on your own which will be discussed in the social media portal section of the website.)

Increase your traffic instantly

It is a fact that many surfers are on the net just for fun or looking for new information in their area of interest. You might have added an article about a specific product being researched and waiting to be launched soon.

If you have provided the user, the ability to bookmark your content on social bookmarking sites such as Digg, Delicious or Magnolia and the user liked the content, your traffic will increase instantly after showing up on one of these websites.